Featuring guests from Spotify, Pushkin Industries, and more
Today, some tidbits from last week’s panels: why scripted podcasts are not more of a thing, how the left can combat the right-wing talk machine, and why podcasting is replacing late-night comedy.In discussing how podcasts have fared in the Hollywood development factory, the entire panel agreed that it is much easier to sell studios on a TV show based on a nonfiction series than scripted fiction podcasts.
“The current business doesn’t set up creators to want to make a lot of scripted shows,” Rosenbaum said. “We need the Spotifies of the world and different platforms to say, ‘This is a priority for us, we want to make more of these.’” “Conservative talk radio existed for decades — the Rushes, the Hannities, the Laura Ingrahams — and they have passed a tradition of building an audience making that very specific kind of talent and content case,” said Sandy Girard, who leads programming at Crooked Media “We’re behind the cycle, but there’s clearly an audience for this content. And I think more needed to be built there.”
“We wanted to show that you can build a real business on it, and you can make it a success,” Vietor said. “I hope other people jump into the same space. I think they slowly are.”
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