How a new generation of Jewish delis and bagel shops are sharing trade secrets
One of the walls at Wise Sons in Culver City is adorned with more than a dozen frames that hold vintage-style pennants. But they’re not a tribute to sports teams of another era; they’re emblazoned with the names of local Jewish delis — from Langer’s to Nate ’n Al’s.
As Bloom was entering the L.A. food space, he stumbled upon a community of new generation Jewish deli and bagel shop owners such as Nick Schreiber, co-owner ofin Highland Park. The two men had already been virtual cheerleaders for each other’s businesses on Instagram, but a year ago, they became friends. Bloom was working on opening in Culver City, and Schreiber was gearing up to transform his current bagel shop into a deli and bar, which he plans on launching mid-2022.
“In other cities, Jewish deli owners seemed to silently pray for the demise of their competitors, regarding any overtures of camaraderie with outright suspicion,” David Sax wrote in his 2011 book, “Save the Deli: In Search of Perfect Pastrami, Crusty Rye and the Heart of Jewish Delicatessen.” But L.A.'s Jewish deli culture was different.
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