How Air’s Ben Affleck and Matt Damon plan to change Hollywood

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How Air’s Ben Affleck and Matt Damon plan to change Hollywood
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They're sharing the love (and the money).

screenplay back in 1998 – are back on screen together for the biographical drama, the story of shoe salesman Sonny Vaccaro, who helped revolutionise the Nike brand by striking a business deal with then-rookie player Michael Jordan.is the first release from Affleck and Damon’s independent production company, Artists Equity, a new company that aims to give actors and crews a cut of the profits.

That means they don’t see any extra money when a movie is successful on a streaming service like Netflix or Disney+.Damon and Affleck’s company aims to change all that, as Affleck explained in an interview with“As streamers have proliferated, they have really ended back-end participation, and so this is partly an effort to try and recapture some of that value and share it in a way that is more equitable,” he explained. “Not just writers and directors and stars.

“Really it’s about, how do you reward the people that drive value, how do you incentivise people, how do you make them feel included, how do you take risks and feel confident, how do you manage to do so anyway and work collaboratively? In that sense, there were a lot of themes connected to the movie.”to launch their new company because of its themes.. “What we were really looking for, for our first movie, was something that was really performance-driven.

Of course, the movie isn’t just about Michael Jordan’s business deal with Nike , as Affleck is quick to point out.“I don’t want to give the impression it’s a business movie or dry and boring, it’s actually quite human and fun and funny, and it has this amazing cast,” he says, referring to co-stars including Jason Bateman, Marlon Wayans, Viola Davis, Chris Tucker and Chris Messina.

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