Along with hosting this year’s Super Bowl, Arizona is the center of sustainability efforts that look to go beyond the big game.
That “small recycling project” was so successful that it inspired a set of three new goals – lightening the league’s environmental footprint, creating a “green legacy” in their communities and engaging sponsors and fans.In many ways, this intersection of goals makes Arizona ideal for the moment.
Shivka pointed to the nearly three-decades long drought that has plagued the region and significant water shortage in the Colorado River, a major water source for 40 million people across seven states and Mexico.Locals are no stranger to these issues of drought, increasing temperatures and the inability to farm, but they've certainly continued to take note in recent years as the issues have worsened.
“We're very intentional … on what should be recycled, what can be composted, and what needs to be actually, you know, end up in landfill,” Parry said. Parry echoed that sentiment by reiterating the NFL’s goal of supporting long-standing change with clear benchmarks.According to Parry, they’ve since planted over 500 trees around Arizona and are specifically focusing on supporting the city of Phoenix’s goal of becoming a 25% shade canopy.
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