Finally free from a corporate owner and a two-decade non-compete clause, Brown is reveling in the ability to speak directly with her most ardent fans. “I don't hire focus groups,” she says. “I have the internet.”
May, makeup mogul Bobbi Brown had a decision to make: should she clap back at the TikTok influencers who were misusing her newest product, a moisturizer-like foundation, or should she keep her mouth shut and avoid feeding the outrage cycle?
“She’s a 65-year-old TikTok sensation,” Plofker said. He’s come to Jones Road’s Montclair, New Jersey, event space not just as supportive offspring. He serves as Jones Road’s chief marketing officer, and together with serial entrepreneur and internet personality Gary Vaynerchuk, Plofker was responsible for nudging Brown onto TikTok earlier this year., “and that’s always going to work.”
At first, Brown satisfied her entrepreneurial itch by opening a boutique hotel, The George, in her Montclair hometown with her husband in 2018. That same year, she also launched a lifestyle website, justbobbi.com. But following her departure from Estee Lauder, Brown found herself without the stock to perpetuate a longtime tradition: handing out makeup samples to the teens on Montclair's Halloween trick-or-treating route.
That feel comes largely from decades as a makeup artist. Brown got her start in the 80s doing work for fashion magazines and celebrities. “You hear what the consumer likes right away because they tell you,” Brown said.
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