There’s little doubt about the hottest ticket in town this week The Barbie movie – starring Margot Robbie and Ryan Gosling – may prove to be the marketing campaign of the year 🖋️ dannyrogers2001
. And ever since, we’ve encountered a growing litany of promotional initiatives with the same ironic charm., in much the same way as say, easyJet, came to trademark orange. For example, the movie’s distributor, Warner Bros, has funded a string of giant plain pink outdoor ads with just a simple “July 21” written in the bottom corner in the playful Barbie font.
The marketing drive has been magnified by more than a hundred brands jumping on board the Barbie train. Ahead of the release, Airbnb has been offering the chance to stay in the all-pink Barbie-themed oceanside mansion constructed in Malibu, California.Interestingly, the reclamation of pink as a post-feminist colour helps us understand whyRelated Article
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