33% of U.S. assets under professional management use environmental, social and governance criteria when investing. Ask yourself eight questions to avoid green marketing ploys.
How hot? In 2020, US SIF Foundation, which measures this type of investing, said 33% of U.S. assets under professional management use environmental, social and governance criteria when investing. That’s $17 trillion, or one in three U.S. investing dollars.
Here are eight questions to ask yourself so you can decide whether an ESG fund is legit or is just greenwashing. These sector-neutral funds will own companies in “dirty” sectors such as energy or industrials, such as Exxon Mobil XOM, +0.95%. For some ESG skeptics, this greenwashing at worst, a marketing ploy at best.
Also read: Here’s how you can add sustainable investments to your 401 holdings even if your plan doesn’t include ESG funds Whether your fund was spit-shined to reflect ESG is tricky to uncover. Rosenbluth says funds can quietly change strategies and it happens more often than people realize. Changes in names or strategies should appear in a semiannual or annual report.
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