Now that the brand is profitable after years of losses, how you make the UK love Vauxhall? CARPhilMc investigates...
Vauxhall is the Marks & Spencer of the car world: a brand everyone knows but few passionately love. That’s what PSA Peugeot-Citroën took on when it bought Vauxhall and its German twin Opel for €2.2bn in 2017. A division that had lost GM around $20 billion since 2000.
In the Corsa-e, it sowed the seeds of what Vauxhall has vowed bullishly to become: an all-electric brand by 2028. That’s two years before the UK’s deadline to eliminate sales of new combustion cars, and seven years ahead of the EU’s cut-off. That’s what was consuming Mark Adams in the takeover’s early days. ‘We did a lot of exploratory work that summer and landed on key things to build the brand from.’
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