Bored Ape Yacht Club became internet rock stars by making NFTs of grungy simians that aren’t just viral images — they’re tickets to a whole new lifestyle
Rolling Stone
At press time, tokens related to the Bored Ape Yacht Club ecosystem — this includes the traditional apes, but also things called “mutant” apes and the ape’s pets — had generated around one billion dollars. While the crypto community may have been asking who they were, the general public started wondering what all the fuss was about. Even Golden State Warriors player Steph Curry started using his ape as his Twitter profile picture, for all of his 15.5 million followers to behold.
“He doesn’t like David Foster Wallace because he’s wrong about things,” Goner interjects, cheekily, as Gargamel attempts to tell their story. “He hasn’t even read. He criticizes him and yet he’s never read the book! He’s like, ‘Oh, it’s pretentious MFA garbage.’ No, it’s not.” At the start of 2021, they looked at modern relics like CryptoPunks and Hashmasks, which have both become a sort of cultural currency, and they looked at “crypto Twitter,” and wondered what would happen if they combined the collectible art component with community membership via gamification.
Nansen, a company that tracks blockchain analytics, reported that, for one night, Bored Ape Yacht Club, had the most-used smart contract on Ethereum. “That’s absurd,” says Gargamel. “Uniswap [a popular network of decentralized finance apps] does billions and billions of transactions. But, for that one night, we took over the world.”
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