How Gigi Caruso Turned Her Hearing Loss Into Advocacy

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How Gigi Caruso Turned Her Hearing Loss Into Advocacy
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CEO and founder of Gigi C has turned her journey with hearing loss into advocacy for children and young adults that are hard-of-hearing.

but what most people don’t know is Caruso’s lifelong journey with hearing loss that led her to entrepreneurship. Caruso was born with moderate to moderately severe sensorineural hearing loss and received her first pair of hearing aids at three years old. She couldn't hear sounds such as waves crashing, rain falling or birds chirping until she received hearing aids called Lyrics at 16 years old. “The hearing loss community wasn't very socially accessible growing up.

Because Caruso’s hearing loss prevented her from staying interested in activities that didn't stimulate other senses outside of hearing, the ocean became her safe haven. A favorite pastime of Caruso’s growing up was spending time at the beach and in the water which is ultimately where she developed her love for swimwear.

Hearing loss advocacy can look like passing equal employment bills, ensuring closed captioning on television or media sites to proving hearing aids over the counter. Most of this work is behind scenes leaving the youth in the community unconnected. Caruso had felt a lack of support growing up with hearing loss but more recently she shared her story publicly and was surprised by the response which then led her to become and active advocate.

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