A Harvard professor explains an initiative to email individual Russians to tell them what's really happening in Ukraine
any of us have been struggling to find a way to help Ukraine. A Norwegian tech entrepreneur named Fabian Falch found his answer. With a small group of volunteers, Fabian built a system to elude spam filters and dispatch millions of emails to Russia— urging the Russian people to disregard the government
and providing links to accurate information about the war in Ukraine. Fabian figured out how to make a difference; by working with him, so have I.Ukraine because the two countries used to be one to an abusive husband violating a restraining order because “we are a family.” But as a behavioral scientist studying conflict communication, I worried that reaching Russian inboxes was not enough. I also wanted to be sure that the Russians opening those emails would be receptive to the message and not dismiss it out of hand. So, I contacted Fabian to learn more about his operation and share my concerns.
The challenge is that people in Russia have experienced decades of brainwashing about the evils of the West and the plight of Russians in Eastern Ukraine. Like many Americans, many Russians don’t care about politics or international relations, and they don’t question the news they watch. They want to think well of their own country and will likely resent having their troops accused ofThis is where behavioral scientists can help.
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