How Jell-O lost its spot as America’s favorite dessert
Way in the back of the grocery store, at the end of the sleepy baking aisle, sits a brand decades past its prime: Jell-O gelatin. Today, Jell-O is served to patients at hospitals. Or schoolchildren throw it around during food fights at lunch and college kids swallow it down with alcohol shots. Others associate Jell-O with the disgraced comedian Bill Cosby, who was the face of the brand for 30 years.
“Shimmering…luscious…Jell-O salads are making this a salad nation!” said another ad in The Farmer’s Wife magazine. Jell-O congealed salads, often made with fruits, vegetables, Cool whip or other foods, were used to show off at dinner parties and a form of creative expression. Jell-O released flavors such as seasoned tomato, celery, mixed vegetable and Italian salad, and Jell-O salads were a colorful way to use leftovers in side dishes.
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