How Maddie White Went From Fashion Model to One of TikTok’s Emerging Fashion Influencers

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How Maddie White Went From Fashion Model to One of TikTok’s Emerging Fashion Influencers
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The 26-year-old has developed a TikTok following of 2.2 million in just a year for her daily getting-ready videos and fashion tutorials.

White explained that through her last year on TikTok, she’s found her own sense of style, which is “very girly” and consists of “a lot of skirts and tights and fluffy dresses.” She doesn’t find herself experimenting too much with fashion trends, but does have a popular TikTok series where she recreates vintage looks she finds on Pinterest.

Her TikTok fashion videos have gotten the attention of several major fashion and beauty brands, such as Dior Beauty and Prose: Custom Hair Care who have recently partnered with theWhite regularly engages with her followers through her TikTok comments and is gearing up to host her first major event with fashion reseller platform Galaxy this weekend in downtown Los Angeles where she is hosting a closet cleanout event.

“I’m really excited to get an opportunity to meet some of my followers this weekend,” she said. “That’s honestly one of my biggest motivations of doing the closet sale: to finally get to meet all of these people who watch my videos every day because it’s a very weird, out-of-body experience like meeting someone and they’re like, ‘I’m so glad you picked that pair of pants today,’ because they literally just watched my video of me picking out my outfit.

White’s closet sale with Galaxy will be hosted on Sunday from noon to 6 p.m. at the Metahaiku venue in downtown Los Angeles.

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