How Mariah Carey's 'All I Want For Christmas Is You' became the holiday gift that keeps on giving
Unlike “Rudolph” and “Frosty,” however, Carey’s track provides a more adult take on a Christmas song, which also proved to be a boon. By eschewing children-centric holiday iconography like Santa and Rudolph for Carey’s trademark musical subject, love and romance, she reached a whole new — and very large — demographic with a theme that everyone could identify with.
“It’s not a religious song,” Andrew Mall, assistant professor of music at Northeastern Univeristy tells TIME. “She talks about Christmas, but no religious beliefs. It’s actually a love song. Anyone can inhabit those lyrics; the lover is not named, the lover is not gendered, so anyone can put themselves in that position as needing someone to love at the holidays. It’s a secular love song and not a religious Christmas carol.
“The song came out in 1994, her first Christmas album; I think when people talk about nostalgia for this album, they talk about nostalgia for the holidays. I think that’s part of that, but I also think it’s part of a larger nostalgia for music from the ‘90s,” he said, noting that ’90s music, stuff he had been listening to in high school, has been showing up of late in his Spotify playlists and are part of a larger trend of things like ’90s dance parties and DJ sets.
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