'Listeners are looking for both accurate and up-to-date information.'
, once the legal proceedings came to an end, some publications used their slowed or stagnant feeds to promote more general-interest shows. Currently, organizations like NPR are motivated by this ability to pivot.
“We’re proud to be providing a useful service for listeners on a fast-moving global story, as we did two years [ago] when we launched theCoronavirus DailyShows that focus on historical analysis were already in the habit of shifting topics, and some have viewed this current event as worth focusing their coverage on. In the tradition oflaunched in 2021 and has continuously shifted topics and cover art to unpack different historical events.
Existing audio teams are increasingly finding success in these quick pivots, but the decision continues to be a layered calculation.
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