For Bhaavya Goenka, the 27-year-old founder of Iro Iro based in Jaipur, northern India, tackling the industry’s massive waste problem has always been at the core of her circular brand.
Purpose is crucial for emerging designers deciding to enter the fashion industry today, particularly considering the growing concerns around excessive consumption. For Bhaavya Goenka, the 27-year-old founder ofbased in Jaipur, northern India, tackling the industry’s massive waste problem has always been at the core of her circular brand.
While sustainability is at the heart of the brand’s ethos, aesthetic appeal, of course, is still essential. Iro Iro’s offering leans towards minimalism, while incorporating traditional Indian craft. “I design the brand [so] that you will fall in love with the product first, then you learn about sustainability,” the designer explains.
After being introduced to the world of fashion via her parents, Goenka went on to study at the Indian Institute of Craft and Design . “The school is unique in its approach to design; you are situated to bridge the gap between design and crafts,” explains the designer, who is also an associate researcher at the Centre for Circular Design at the University of the Arts London, as well as the regional head for Jaipur at nonprofit.
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Hugo gets into festival spirit in Palm SpringsHugo Boss’s reimagined brand Hugo, which is geared toward younger audiences, is tapping into the power of live music and social media with a series of branded events for Coachella attendees.
Read more »
April's Best Makeup Launches Sure Do Look FamiliarSo many beauty brands have reimagined favorites launching this spring, and we're welcoming them with open arms (and faces).
Read more »
Military lifestyle brand Grunt Style to open first North Texas store Wednesday in AllenMilitary lifestyle brand Grunt Style is opening its first store in North Texas at Allen Premium Outlets on Wednesday.
Read more »
Gaya, an Indian-based Brand, Looks to Break Into the American MarketThe collection is focused on dresses and blouses with prints, special fabrics and embroideries.
Read more »
Disneyland to give Tarzan’s Treehouse a new themeDisneyland will reimagine Tarzan’s Treehouse in Adventureland with a new theme and backstory, according to Disneyland officials.
Read more »
Genesis reveals X Speedium Coupe in New YorkA four-seat fastback reimagined for the EV age? Sign us up!
Read more »