American-Ukrainian businessman Leonid Radvinsky has received €1.2 billion from the site while the average annual earnings for an OnlyFans 'creator' was just €1,550 last year
American-Ukrainian businessman Leonid Radvinsky bought the company, which purchased the site from its British founders for an undisclosed sum in 2018. The pandemic lockdowns, catastrophic for some business, was a boon for OnlyFans and its not-safe-for-office content. It points out that not all the material on the site is sexually explicit but it is widely accepted that the site's rapid growth is largely down to user-generated pornography.
Radvinsky is the chief beneficiary, paying himself more than €1.2 billion in dividends in less than five years, according to the latest accounts of Fenix International, the company he owns and which owns OnlyFans. Last year, he was getting more than €1.2 million a day from his investment. He is not the only person getting rich at the company. In 2019, the average earnings among 11 staff including the directors was €121,300.
OnlyFans own data suggests that the phenomenal growth of the site may have peaked. Approvals for new "creator" accounts hit around 400,000 a month in early 2023, and are now down about 55 percent to around 180,000 a month. Last month saw the smallest number of creator account approvals since OnlyFans started recording these in mid-2021. Yet the amount of content continues to grow, with more than 300 million individual pieces of content in the last six months alone.
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