How Red Bull's dynamic leader shaped its F1 philosophy

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How Red Bull's dynamic leader shaped its F1 philosophy
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Dietrich Mateschitz's passing saw both Red Bull and F1 lose a kingpin, whose ambition was relentless to oversee his team fight for world titles – as Anthony Rowlinson discovered in a previously unpublished interview from 2006 Read the full interview ⬇️

For about two seconds I hold Dietrich Mateschitz’s wallet in my hands. It has fallen out of his motorcycle helmet, which I’ve moved from a leather armchair in order to be able to sit more comfortably opposite ‘Mr Red Bull’. I resist the temptation to pop the clip and look inside.

It’s slim, black, light and confers upon the holder an immense feeling of power. With this wallet, and access to the resources it represents, Formula 1 teams, football franchises, stunt planes, rocket-men, sky-divers, base-jumpers, white-water rafters, kite-surfers, snowboarders, downhill skiers… can be bought.

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