Now, more than ever, people are more likely to make conscious purchases and develop higher expectations for companies touting sustainable action. Read more here. sustainablefashion slowfashion
Mar 18, 2022 | By Ashley Tancoronavirus pandemic has caused a fundamental shift in the way people shop. As the economy began to see the onset of a global recession, consumers became more mindful of their shopping habits and bought less. Now, more than ever, people are more likely to make conscious purchases, develop higher expectations for companies touting sustainable action and support brands which align with their values.
With the fashion industry just beginning to grapple with the environmental ramifications of its ever-accelerating production model, second-hand shopping has emerged as a frontrunner in the race towards sustainable fashion. Whereas many brands are reporting losses in sales and a decrease in consumer traffic, the pandemic has inadvertently accelerated the growth of the nascent resale industry.
Historically, resale sites have faced difficulties expanding into the Asian market due to the ingrained cultural preference for new items and the superstitious belief that wearing the pre-owned clothes of others is unlucky. However, while shopping for luxury goods first-hand has long been the preferred choice, consumers have begun moving away from using brands as markers of social class.
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