Stitcher and Earwolf are beloved by fans — then they started losing hosts and talent.
Since the sale, many shows and employees have left the network
These concerns came to a head in the month before the SiriusXM acquisition. In June 2020, during the height of the pandemic and prominent Black Lives Matter protests, more than 40 Earwolf hosts and creators sent a letter to management, which was viewed by, expressing concerns that Stitcher’s ad sales model disadvantaged smaller shows and failed to land them consistent revenue. This presented a problem because hosts receive a minimum guarantee and then make money off an ad share agreement.
“There wasn’t something we could do that would just suddenly make the shows make more money, and some of the things they suggested, while well-intentioned, were just impossible,” they say. Stitcher employees first heard about the acquisition through the press, setting off a domino effect of bad vibes and mistrust, according to the former employees and hosts. Stitcher management, they say, didn’t comment on the rumors and delayed all-hands meetings to discuss it, only to then host one confirming the sale without much detail.
“I was shocked by how uncurious people were there about how we had succeeded in podcasting or how we did what we did,” another says. The culture fit wasn’t right, either, these former employees say. Multiple people pointed to a survey SiriusXM’s HR team asked them to complete about how things were going and the town hall held in response. Employees had raised concerns about diversity within the company but were told in response that they couldn’t have diversity issues because the company employed a female CEO.The company also routinely hated on its competition rather than reflecting on why those products were working.
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