Multiple platforms streaming new TV shows and films risk leaving people overwhelmed by choice.
Phil Hopkins, president of niche streaming channel Fandor, says in a crowded market like this standing out from the competition is crucial. His service specialises in showing independent or classic movies, plus foreign films and documentaries.
At streaming site Paramount Plus, its plan is to accelerate its popularity using live channels, a new feature where its most popular shows and movies go out at scheduled times on 20 genre-themed channels - mimicking traditional TV channels. "Viewers want to find that next gem of a show or unknown movie," says Lauren Devillier, chief executive of Struum. "We provide a curated experience so people can 'go deep' on a particular subject.
Yet, he cautions that subscription growth in the streaming video market has already begun to slow. He says many consumers are now experiencing "subscription overload" and becoming more discriminating with their spending.