How Taylor Swift changed the course of the concert ticketing businesses.
as well — it’s that unlike with some of Swift’s past tours, most of that money will be going into her pocket, and not scalpers.
The nexus between ticket prices at the box office and what ticket flippers can sell them for on sites like StubHub was also a problem that Live Nation chief executive, newly hired head of musicand company product engineers, the team developed an aggressive pricing strategy to make more money for artists by pricing tickets closer to what they would sell for on the secondary markets.
Adler could not have been more wrong. By avoiding the urge to price tickets so that they would immediately sell out, Swift’s long game, higher priced approach brought in $345.7 million, making it one of the highest grossing tours of all time.
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
How Taylor Swift Made ‘Midnights' Her Biggest Success YetTaylor Swift's 'Midnights' may have left the indie-folk lovers of her previous albums disappointed, but she broke several sales and streaming records within its release week, including taking all of the top 10 spots on the Billboard Hot 100.
Read more »
Taylor Swift set to visit Seattle for 'Eras' tourAfter the release of her record-breaking album 'Midnights,' the multi-genre superstar Taylor Swift has announced that her 'Eras' tour will make a stop at Lumen Field in Seattle.
Read more »
Taylor Swift announces 'The Eras Tour' with stops in Dallas, HoustonTaylor Swift's The Eras Tour is making stops in Texas next year.
Read more »
Taylor Swift announces first U.S. stadium tour in five yearsGlobal pop sensation Taylor Swift on Tuesday announced that she was launching a tour for the first time in five years, with several U.S. stadium concert dates confirmed for 2023 and international stops to be revealed later.
Read more »
Taylor Swift 2023 'Eras Tour:' Pop star announces stadium tour with stop in SeattleTaylor Swift has officially announced new concert dates for 2023, including a stop at Lumen Field in Seattle. The pop star released her album 'Midnights' last month to critical acclaim. FOX13
Read more »
Taylor Swift Makes History as First Artist With Entire Top 10 on Billboard Hot 100, Led by ‘Anti-Hero’ at No. 1History. 👑 Taylor Swift becomes the first artist to claim the Hot100's entire top 10 in a single week.
Read more »