The CMO's role has changed drastically in recent years, and understanding their newfound influence over C-suite is critical to company growth 📈 Learn more from Gartner_MKTG: GartnerMKTG CMO
As chief marketing officers take on more responsibility and ownership of CX, understanding the influence they have on company growth is critical to success in this rapidly evolving role.
Over the last few years, businesses have become much more customer-focused — and a lot of that gets directed to things that operate under the banner of CX. CMOs are frequently the owners and drivers of CX, the scope and depth of which can be expansive and stretch beyond the traditional domain of a marketing organization. CMOs are required to lead the charge or at least play a major role in CX, and that’s driving this chief customer officer narrative.
Another big shift for CMOs is seeing more success optimizing for lifetime value — and not just in terms of near-term transactional goals. There is always a tension between balancing near-term business objectives and long-term needs. The increased friction and costs to acquire new customers can be high, so finding and keeping the right customers has become much more important. Businesses andFinally, brand has become more important than ever.
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