A resale platform for luxury deadstock materials is looking to change the fashion industry from within.
Not so long ago, deadstock – a term used to describe surplus materials – was considered something of a dirty word in fashion. “The first time we used deadstock and talked about it was in 2017,” Gabriela Hearst, who has set a goal of eliminating the use of virgin materials at her eponymous brand by the end of 2022,Thankfully, that’s all changed in recent years, with an increasing number of designers now using upcycled fabrics as sustainability concerns within the industry continue to grow.
So far, major LVMH brands including Louis Vuitton, Dior, Celine and Fendi are among those selling on their deadstock materials via Nona Source, with the platform aiming to have all the company’s fashion houses participating by the end of the year. “We have maisons [selling to us] but also buying from us, so we have internal circularity,” Prieur du Perray explains.
“Working with Nona Source [is] beneficial for a small business and brand like my own, especially with their sustainable approach,”, another designer who uses Nona Source, adds. “Fabrics can be sourced online easily, with a quick turnaround time.”
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Jake Paul offers to fight Floyd Mayweather and Anderson Silva ‘on same night’Paul has an unbeaten professional boxing record, beating the likes of former UFC champion Tyron Woodley
Read more »
What I Own: Paula, who inherited her Stockport home from her mother-in-lawFor this week’s What I Own, we have something a little different. We’re talking to Paula, from Stockport, who inherited her home when her mother-in-law passed away a few years ago.
Read more »
‘If my £6.5m Kent mansion is sold now it could help fund Putin’s war’Russian state-linked bank pursuing financier for millions over alleged fraud is not on UK sanctions list
Read more »
Gemma Collins’ opening night in glitzy musical Chicago set to be a sell-out as she takes on iconic roleGEMMA Collins’ opening night on stage in the glitzy musical Chicago is set to be a sell-out, we can reveal. The reality star, who also appeared on I’m A Celebrity… Get Me Out Of Here!, Celebri…
Read more »
DIY SOS family 'accused of selling up and moving to Dubai' in abuse over delayed episodeA FAMILY were forced to come off social media and change their phone numbers when their episode of DIY SOS didn't air for two years.
Read more »
Why I’m selling my stylish life on eBayMy money’s buying less. Any takers for chic hand-me-downs, asks the Times fashion editor Harriet Walker
Read more »