The most popular names for roaches this year so far have been Matt and Sarah, a San Antonio Zoo spokesman said.
San Antonio Zoo employee Jenna Owens feeds Notch the opossum some roaches as zoo spokesman Cyle Perez explains to the BBC's Angelíca María Casas what the fundraiser is all about.People around the world are taking advantage of the San Antonio Zoo’s latest Valentine’s Day-themed fundraiser to tell their exes to bug off.
But this year, a robust social media campaign by zoo staff has gone viral, raising the fundraiser’s profile across the globe. For $150, donors get an individualized video message of their chosen meal being gobbled up by a zoo animal, which will then be sent anonymously to their ex. “We’ve had over 4 billion in reach alone, and had over 1 billion video views,” Perez told the San Antonio Report. “We feel this campaign really took off because we had a solid foundation with our audience on social media already. We aim to be fun and light-hearted with our followers.”
Notch the opossum crunches on a Dubia roach at the San Antonio Zoo as part of its ‘Cry Me a Cockroach’ fundraiser.“Although the story is quite local from the outset, the global attention it has garnered made it of interest to BBC News, since our audience is quite international,” Casas told the San Antonio Report. “Relationships — and the falling out of relationships — are something everyone can relate to.”The most popular names for roaches this year so far have been Matt and Sarah, Perez said.
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