Elvie Shane, Mackenzie Porter and Ray Fulcher all found radio success and new fans by making creative inroads during the shutdown.
radio and was poised to make her first major push to country radio in the United States when the pandemic forced artists off the road. At the time, she was touring with Brad Paisley while also visiting radio stations.Billboard
“It is something you have to think about every day — and I sometimes struggle between being present in the moment and then also capturing that moment to post — but it’s part of the job now. Any time you want to discover an artist, you go to their TikTok or Instagram, to get a fast snippet of who they are. Friends that I’ve met on social media are coming to my shows now.
“I still have that voicemail saved, and this whole ride has been truly a dream,” Porter says. “It was the perfect thing to get my name out there without physically going anywhere, because no one could tour. It was the perfect storm.”’s Country Airplay chart.
In February, Fulcher announced his label deal with Black River Entertainment, and says having so much new music ready to go helped cinch the deal. Heading into 2021, now with a label team behind him, Fulcher returned to doing an in-person radio tour. “To play this big of a tour is pretty awesome,” Fulcher says. “I’ve played some festivals and other outdoor shows with him that might have been this big, but with it being and indoor arena, the crowds just feel different. I mean, it’s just the dream, right? That’s what you dream about.”
Like most artists, Shane did numerous virtual radio visits in the lead-up to sending “My Boy” to country radio — but with the help of BBR Music Group, those visits were taken to a new level in terms of quality.
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