How TikTok Live Wants to Compete With Twitch

TikTok Live’s subscription program wants to compete with Twitch

“Once TikTok figures out how to directly help more of their creators monetize their content, you will definitely see creators investing additional time on the platform and maintaining a consistent presence there,” said Mike Lee, an Esports agent at United Talent Agency.

TikTok declined to disclose the price of these subscriptions. A spokesperson said after app store fees, creators will split revenue from TikTok 50/50. “As the feature is still an early pilot program, right now we’re focused on building the product and hearing feedback from some of our top creators,” the spokesperson said.

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