Stylist Neelam Ahooja built her entire brand on re-creating looks from The Row. Though the price tags are indeed hefty, Ahooja shared with the Cut her methodology behind building an enviable collection that prioritizes conscious consumerism on a budget
Photo-Illustration: by The Cut; Photo: Neelam Ahooja Stylist Neelam Ahooja built her entire brand on re-creating looks from The Row. She does it on Instagram and now, YouTube, where she provides extensive reviews of The Row products. Why? Designers Mary-Kate and Ashley Olsen just get it. The Row offers a quiet approach, one that’s without the logos and flashy emblems, marked by collections that transcend seasons and trends, making it worth the investment. Its idea of luxury is quality.
Some key pieces the stylist suggests investing in? A pair of sunglasses, an oversize bag, and shoes that make a statement without being loud, like the brand’s coveted caged fisherman sandals or the leather Zipped boots. “I’ve been shopping pre-owned for many, many years, but recently with my love for The Row, it’s really enabled me to fill out my wardrobe,” Ahooja says. “It’s allowed me to have more of the things that I want and, even more importantly, experiment a little more.”
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