According to Aja Barber, this is how you can quit fast fashion.
. In the first few pages of her book, now available in the U.S., Barber makes a point of asking fast-fashion CEOs within the first few pages to imagine what the industry could look like if they were willing to place humanity above profits. Barber remains skeptical of that ever happening, but she’s not going to stop asking. Still, most people who buy her book are individuals not CEOs, and it can be hard for a consumer to know where to begin when it comes to shopping in a more conscious way.
So if undoubtedly something has to change, is the answer government regulation, or does the solution to the fashion crisis come back to individual choice? On the other hand, for those with the financial means to over-consume clothing, how do we begin to undo that impulse to shop? That dopamine hit, that craving to feel better by owning something new?
I really appreciated the candid nature of the book and how often you share your own failings and flawed shopping habits. You hold yourself accountable, and it adds a beautiful humility to the book. Stop buying so much. That is the one thing that we can do to disrupt the system, because as long as we say, “There’s nothing I could do about it, might as well go and buy 20 new dresses,” nothing’s going to change. So even if you take it all in and you find it very overwhelming, decreasing your consumption is a very conscious decision you can make in a system that feels like it has run amok.
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