Self-promotion on social media is integral to brand-building. Wanting to share success is human, but the approach is best when gentle and altruistic.
Self-promotion on social media has become integral to brand-building, but your followers could easily move on if they’re not getting something back. Indeed, what can be perceived as straight-up boasting can leave readers annoyed, envious, angry and insecure. The desire to share success is human, but the approach is best when gentle and altruistic. Self-promotion on social media can land differently with the reader if you follow these strategies that are aimed at simply helping others.
The basicsDetails matter. Dive deep into the instrumental moves you took to earn success. If you nominated yourself for the relevant award or position, disclose that. Sponsoring yourself is a skill to be shared. If you had practice interviews that helped you land the job, include that detail. The balanceNormalize discussing the wins and the losses. Yes, absolutely share your losses. For instance, if you apply for a grant but were not funded until your third try, reveal that journey to your audience. Nobody wins all the time. Your audience will appreciate it if you share the growth you made as a result.
The bouncebackMake yourself available to your readers. We are busy, so we understand the concern of crowding the calendar. Yet, you set your limits. It can be as simple as posting an announcement of an accomplishment and then offering to field questions, either publicly or via direct message.
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