This 27-year-old turned her fashion blog into a clothing line that sold $2.7 million worth of products last year. Here's how she built her business.
. She also worked with the online clothing site In the Style to create her first partnership collection in 2017.
Insider spoke with Ashcroft about starting her blogging career, turning followers into customers, and expanding her brand into a multimillion-dollar company. Ashcroft said she always had a passion for fashion, and in 2012, she enrolled in a yearlong fashion course at the Fashion Retail Academy of London.
Ashcroft started"That Pommie Girl" in September 2013, and six months later, she said, the affiliate partnership site rewardStyle approached her with an opportunity to monetize her posts. Within her first month on the affiliate platform, she added, she earned almost $1,900, which inspired her to quit her retail job and focus on blogging full time. Sarah Ashcroft
"I thought to myself, 'Imagine if I put all this effort into my own brand,'" she said."That's how SLA was born."As Ashcroft's social-media following grew, she noticed fans would get excited to see her airport outfits and athleisure attire. When she began designing her first line for SLA, she tapped that interest and launched loungewear, she said.
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