“We’ve had several advertisers, including with a mid-six-figure budget, decide to cut the Twitter share we allocated for new projects, because they don’t want their brand to be seen buying into the blue badge” 🔎 Analysis by stokel
“We’ve had several advertisers, including with a mid-six-figure budget, decide to cut the Twitter share we allocated for new projects, because they don’t want their brand to be seen buying into the blue badge,” says Tom Davenport, managing director at UK company Digital Marketing Specialist.
The arrival of Linda Yaccarino, a former NBC Universal executive with longstanding links to the advertising industry, as Twitter’s CEO in June has done little to quell the disquiet among advertisers. In part, that may be because publicly Ms Yaccarino appears to be little more than a bit-part player to Mr Musk, who still opines on major product developments and announcements.
“Overall, Twitter ads is much improved,” Mr Davenport says, pointing out he noticed a “dramatic improvement” in the performance of advertising campaigns he launched on the platform on behalf of clients from spring 2022.
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