For as long as most of us can remember, the process around the Grammy Awards has been a dark art, ostensibly determined by the 12,000-strong voting body of the Recording Academy — the nonprofit est…
For as long as most of us can remember, the process around the Grammy Awards has been a dark art, ostensibly determined by the 12,000-strong voting body of the— the nonprofit established to represent the music industry and stage the awards — but overseen, and some have said influenced, by an amorphous group of executives, trustees and committees.
While those committees — whose membership was kept anonymous, ostensibly to shield it from outside influence — were bound by rules against such self-interest, the music business is in many ways a small town and theare not only the industry’s most prestigious award but also a nearly sure-fire sales boost and publicity coup.
All of which is a long way of leading up to saying that the 2022 Grammy nominations might look very different from past years. How different? Mason declines to speculate beyond saying, “We now have the most qualified membership we’ve ever had, and I think the members are going to be diligent and do the work it takes to evaluate the music they’re voting on,” pointing to the Academy’s recent get-out-the-vote efforts and adding that they will be even stronger running up to the 2022 awards.
However, a third insider notes that for your consideration campaigns have not changed much in the wake of the committees’ elimination. “The campaigns were always aimed at the 12,000 voting members, at least outwardly, and any attempts to reach people on the committees would have been done quietly.”
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