🍦 How ‘woke’ Ben & Jerry’s took its owners to court in a conflict over corporate ethics ➡️ Critics say it is a prime example of woke gone mad with social purpose put above profits
Judge weighs Ben & Jerry’s claims against owner Unilever over Israeli business but critics say it is a prime example of woke gone mad with social purpose put above profits
The Vermont-based company was founded by childhood friends Ben Cohen and Jerry Greenfield in a converted petrol station in 1978. It didn’t appear to hurt profits. Its cash-generating qualities attracted the multi-national conglomerate Unilever to enter into negotiations to buy the company. Adding one of the world’s premium ice cream brands to its own Wall’s range, which includes Magnum and Solero, was another reason whyCo-founders of Ben & Jerry’s Ice Cream Ben Cohen and Jerry Greenfield
Under the 2000 deal, Unilever allowed Ben & Jerry’s to have its own board with nine independent members and two seats given to Unilever nominees. This board is mainly responsible for the firm’s social mission, while Unilever controls the operational and financial matters., says it encourages its brands, which number more than 400, to have social missions that the company says help drive sales.
More than 440,000 Israeli settlers live uneasily among three million Palestinians in the West Bank – land that Israel captured and occupied in 1967 but which Palestinians say is the heartland of a future Palestinian state. Most countries consider Israeli settlements on Palestinian land to be illegal. Israel disputes this.
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