Mirror Sport visited the F1 Authentics facility in Northamptonshire, to find out how car parts otherwise destined for landfill are being upcycled in a sustainable way
At a small farm a short drive from Northampton lives a treasure trove of Formula 1 parts ready for a new life.
"But there is still a lot more we can do. The carbon brakes – as soon as they've reached their life, they used to go to the test team but now they don't. There's a lot of consumable stuff that we get: brakes, planks, gear ratios, all that stuff from most teams. Some of the ways in which they are given a new purpose are obvious. Gears can become clocks or bookends, wheel rims are fitted with glass to become eye-catching centrepiece tables. Pretty much anything can be turned into a lamp.
"We concentrated on the digital side of the business and, obviously, Netflix helped the US market to just explode. The US market now accounts for about 40 per cent of our sales across the business. Netflix, getting more licences with the teams and the support we get from F1 is amazing."
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