Clay Clark, founder of the ReAwaken America Tour, saw himself as an entrepreneur destined for greatness. When the pandemic hit, he found his new product: Culture-war spectacle
pageant that fills megachurches across the country. Before last year, Clark was a provincial talk-show personality and business guru from Oklahoma; today he is a Vince McMahon frontman of a misinformation megashow. Here, the election was stolen from Trump; the pandemic is a horrific hoax; and a cabal of Luciferian cultists, including George Soros, seek world domination.
The voices of ReAwaken’s opponents don’t make it past the parking lot. This is the sort of place where Fox News hosts are lambasted as liberal propagandists, face masks of any sort are strictly forbidden, and anyone found with one might be theatrically escorted off site. “I won’t allow you to wear one for the same reason I won’t allow people to defecate on the stage,” Clark says.
In 1999, Clark returned to Tulsa to attend the Pentecostal college Oral Roberts University. The school had strict codes of conduct, but Clark bristled against them. He continued to DJ parties, and courted his wife-to-be Vanessa, a cheerleader studying broadcast journalism. “He was an all-in or all-out guy,” Vanessa says. They married a year after meeting. in which he described his dislike of ORU life, cursing and skewering the lavish lifestyle of the school’s then-president, Richard Roberts.
By then, his DJ company alone was bringing in more than $1 million dollars a year, largely from wedding gigs. He opened a coaching outfit where he advised business owners and took a percentage of profits. A realty group and a barbershop chain followed. Local press lauded Clark as a scrappy millennial hustler in the Mark Zuckerberg mold. In interviews, Clark would recount a daily regimen of waking each morning at 3:00 a.m. to soak in the tub for three hours, typing to-do lists for the day ahead.
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