Cold plunges and ice baths are having a moment. But does this hot trend deliver real health benefits?
“Our aim is to deliver peak experiences of awe and connection, and your experience is super-boosted to the moon — to the moon!”
But the credit for cold therapy’s come-up goes to Wim Hof, an extreme athlete from the Netherlands who developed the , which offers guided cold plunges in Toronto and cold camps at The Trace at Oak Lake in Havelock, Ontario.Exactly how beneficial is cold water therapy, though? Hof has come under fire for overstating the practice’s health benefits, and in chatting with Laine, she tells me about seemingly too-good-to-be-true pros such as the 300 per cent surge of norepinephrine and endorphins and thermogenesis .
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