'I want E3 back, but does Sony, Activision, or even Microsoft?' | nathan_brown
several times this week. Mostly it’s been prompted by the long-overdue collapse of the UK government, culminating in the even-more-overdue sort-of-resignation of the man pundits are correctly calling the worst prime minister our sorry kingdom has ever known.. If that name means nothing to you, it is the events firm behind the likes of PAX, Comic-Con and EGX, and the parent company of websites including Eurogamer, Gamesindustry.biz, and Rock, Paper, Shotgun, and network partner of VGC.
This is very promising news, I think, for the future of videogame Christmas. ReedPop has a proven track record in events, and deep game-industry expertise in its ranks. It promises to give the biggest show on gaming Earth the kick up the backside that even I, one of its most devout supporters, will admit it has needed for some time.
I spent a while pricing up flights and hovering over the ‘confirm booking’ button on the websites of Los Angeles hotels, exploring whether I can afford a trip under my own steam. Perhaps, ifcontinues and my consultancy work holds at its current pace , we just might make it, you know. Heavens. Hit Points does real-E3. Imagine!When I saw the news, my initial plan for this edition was to put on my Clever Consultant Hat and lay out the challenges that ReedPop faces in reinventing the show.
The most encouraging thing in Chris’ piece is the recognition that E3 is so much more than a three-day event in the LA Convention Center. It is not a single show but a festival-style collection of them, spread all around Los Angeles.
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