'I was Dragons’ Den’s ‘best ever’ pitch… there was final twist that never aired'
After going through hair and make-up and being asked to name his preferred Dragon on camera, he claims he was left in a room for 11 hours.“We were all locked away in separate and very small dressing rooms and not allowed to leave.to the studio because I was so hungry.
"I told them, ‘Look, I’m so exhausted, I’ve hardly slept or eaten and I thought I was going on this morning. I can’t even think straight let alone pitch my businesses'," he recalls. “I could see all five Dragons lined left to right; it was so silent I could hear the echo of my every footstep."One section he claims was cut was a rare role reversal in the Den, where each investor pitched themselves to him.
Sam convinced Touker Suleyman and Peter Jones, the Dragon he most wanted, to share a 10 per cent equity of Gener8 for £60,000.
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