Sadly, Amazon is dropping its charitable AmazonSmile program.
Corporations tend to use a lot of jargon to explain their unpopular decisions, and Amazon is no exception.Whenever I come across a sales campaign that boasts, “if you buy our product, we’re going to give part of our profit to this deserving charity,” I’m often tempted to call a doctor and consult them about all the grains of forbidden salt I’ve just eaten.
I’d rather not quote the entire thing. For one thing, it gets painful to read after a while. After saying that “the program has not grown to create the impact that we had originally hoped” — you would think that, if that were the case, it would have taken Amazon less than 10 years to figure it out — the letter goes on, predictably, to talk about all of the other wonderful projects that Amazon will pursue.
Here is my favorite line: “once AmazonSmile closes, charities will still be able to seek support from Amazon customers by creating their own wish lists.” In other words, I guess Amazon expects organizations like Doctors Without Borders to create lists of medical supplies that Amazon customers can purchase for them.I shouldn’t get too snarky about this. After all, Amazon didn’tto create the AmazonSmile program in the first place.
Still, sometimes I wish that the PR departments of these corporations could bring themselves to be a little more honest about these things. Instead of a long screed about how ineffective a 10-year-old charitable program was and how the company is still going to be a good citizen and help deserving people, I think Amazon could have simply sent out a note saying:
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