The budget supermarket is offering 'new ways to help customers' during the cost-of-living crisis
Iceland customers could be in with a chance of grabbing themselves an extra £100 – through a new cost of living initiative set up by the retailer. In what it has called a 'new way to help our customers', the budget supermarket is giving away £100 every single day to low-income families. How is Iceland helping families? Iceland is giving away £100 every single day to its customers.
It doesn't matter how little you spend, as the store confirms you can spend 'as little as you want' and still be in with a chance of winning. How has Iceland helped others already? The Mirror reports that a mum-of-two was one of the first winners.'This has come at such a much-needed time, half term always brings additional spend and this month was already looking tight but now I can afford to get the food we need.''No matter what people say, there are millions of families like mine still struggling, schemes like this are just simply lifesaving and I can’t thank Iceland enough.
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