Only certain people living in the Glasgow and Strathclyde area will be eligible for the voucher
Iceland shoppers living in Glasgow and the Strathclyde area will be offered a voucher from their local store.
The campaign, according to Yorkshire Live, will remain in place until September 16 of this year, helping to provide financial support to local, pension-age residents, who are living independently or with a carer and rely solely on a state pension and benefits. It is hoped that the campaign will help some 40,000 pensioners who are struggling with the cost of living crisis.
Richard Walker, managing director of Iceland, said: "Since the launch of the partnership last Christmas, the cost-of-living crisis has taken hold of the UK, and now more than ever, people are struggling to access the food they need. No one should ever have to worry about how they are going to eat or drink, and we hope that the support we can offer across the UK will help pensioners access and enjoy a worry-free meal during this difficult time.
With the cost-of-living crisis now upon us, the Rothesay Foundation and Iceland are also working with Age UK to highlight ways that older people can claim all of the benefits and support they are entitled to, in order to help them cope financially in these difficult times.
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