Opinion: Apple's AR/VR project is in trouble? That’s not the Apple I know
This all sounds kind of exciting, but if the potential experiences described are only for businesses, or those rich enough to afford Apple's fabled first mixed reality offering, this will be nothing like the Apple product launches we've witnessed for over two decades.I believe there may be spirited discussion going on about the new product or products, but the kind of disarray being described in some reports is anathema to Apple, and to Tim Cook.
Cook would be more likely to redirect a project's cruise to port when he sees a supply chain and inventory or delivery issue. With each leak, I grow more certain that Apple is not nearly as close as people think to delivering an AR/VR headset or glasses. When Cook takes the stage at Apple's World Wide Developer Conference in June, he will talk about the next major Reality Kit update, and how it relates to upcoming hardware opportunities. We may even see a prototype ; but price, customers, and delivery will be left out.
Instead, Apple and Cook may use the reaction and developer response to calibrate and finalize its hardware plans. There's zero chance that the company launches a finished product this summer, but the clock will start ticking on Apple AR/VR headsets come June.Sign up to receive daily breaking news, reviews, opinion, analysis, deals and more from the world of tech.
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