Having recently unveiled its new ‘visual identity’, Topshop, despite its new virtual home, is the old Topshop we knew and loved.
purchased the brand in February 2021, questions and queries were sent into overdrive. Would it look like the Topshop we loved and lost? The answer, after almost two years of team-building, strategising and curating, is yes.Having recently unveiled its new ‘visual identity’, Topshop, despite its new virtual home, is the old Topshop we knew and loved.
“At its height, Topshop brought together high street and high fashion to become a defining voice in British style,” says Vanessa Spence, Topshop’s design and visual director. “We’ve taken the most iconic and popular Topshop pieces, from its denim to its dresses, and updated them for now with a renewed focus on fit and quality across all collections. This is the first step on a new journey for Topshop and, for me, it’s the road ahead that’s exciting now.
Whether it becomes the hub of the high street, virtual or otherwise, remains to be seen, but one thing’s for sure: Topshop is absolutely not dead.