The Endeavor-owned sports production giant says Francis is a 'transformative hire' as it pursues new production capabilities.
has hired former Sky Sports managing director Barney Francis to serve as executive vp and head of global production, overseeing production of events including EUFA, FIFA and EFL soccer games, the Ryder Cup, and U.S. Open tennis, among others., IMG works with sports leagues and federations, as well as TV networks and rightsholders, to produce coverage of programming around live sporting events.
IMG co-president of media and events Adam Kelly said in a statement that Francis will be a “transformative hire for our media business.” “As a key member of my leadership team, he will play a catalytic role in our strategic growth and development plans as we evolve our model to better empower rights holders to develop and deliver innovative, multiplatform content that engages fans directly,” Kelly added.
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