Workplace advice: How can an employer operating with an already low profit margin entice the very best candidates to join their organization? The answer lies in speaking to the heart of what a job candidate wants to hear.
A worker moves pallets of food out of the warehouse and onto a truck at the Food Bank of Alaska.
How can an employer operating with an already low profit margin entice the very best candidates to join their organization? The answer lies in speaking to the heart of what a job candidate wants to hear — that they won’t regret joining the employer’s ranks. For the Food Bank of Alaska, we wrote an ad that made clear what their organization offered employees — with the ad supplying proof. Their ad began, “If you’ve been looking for a job with meaning, career growth, an employer that treats employees well, and coworkers who respect each other, consider the Food Bank of Alaska, winner of the BBB’s Torch Award for Ethics.
The Food Bank’s ad included statements from two current employees. One wrote, “The work I do is one of the most gratifying experiences of my adult life.” Another reported, “The work we do makes us proud because we’re helping those in need.”
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