Daily News | In his last act, Coach K delivers a warning that the NCAA can’t afford to ignore | David Murphy
NEW ORLEANS — All around him, the madness spun. The cameras clicked and the bass line bumped and the cans of light beer twinkled from the hands of blue-clad fans in a seating bowl that sloped gradually outward from the rectangular tract of wood that anchored it all.
With that, he launched into a five-minute monologue that was one part pregame speech and one part prophecy, a rambling but cogent expansion on remarks he’d made the previous day concerning the future of a sport he’d spent the previous four decades fashioning into its present-day form. On the basketball court, the current logic leads in one direction, to a world where Division I presidents are no longer able to maintain the fiction that they have spent much of the last two decades cultivating. They can operate their athletic departments as for-profit feeder systems for professional sports leagues, or they can operate them as organizations that exist to facilitate amateur athletic competition between student bodies. They cannot operate them as both. Such a house cannot stand.
On the whole, the business of college sports irrevocably changed last summer, when the NCAA made an accurate read of the political and legal tides and realized that it had no choice but to eliminate the restrictions it had long placed on its athletes’ freedom of movement and earning potential. When it decided to allow athletes to accept money in marketing deals, the NCAA knew it was creating a radical new world where recruiting would turn into a competition between well-heeled boosters.
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