Ford CEO Jim Farley has told dealers they need to decide by Oct. 31 whether or not they want to become certified to sell the brand's electric vehicles.
"We don't want to rush dealers into being a Model e dealer before their market or they are ready to," Farley said.
"We want people to take on these standards that can be profitable in executing them," he said. "It will not be good for the dealers or the company if people take on these standards and they don't get a return on their investment. We're not so excited or dogmatic that we want a certain number of people to take it that we'd look past the financial viability of it. That'd be a really bad move for us.
"We’re investing in ICE segments where we’re dominant and where we think, as competitors leave the segments, we can actually grow," Farley said.General Motors, which has committed to going all-electric in the U.S. by 2035, has offered buyouts to Cadillac and Buick dealers who do not want to invest in the infrastructure needed to sell and service EVs.
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