One year after its launch, poundcake is taking the world by storm. In other words, things are going according to plan.
“We need to create different variations of the same color for specific skin and lip tones, so that when applied to those specific skin tones, everybody gets that one desired color,” said Bell, who first grasped the need for a brand like Pound Cake during her undergraduate years in the 2010s, when she noticed certain lipstick shades often looked different — or didn’t show up at all — on her.
But while the brand’s recent symphony of hard-earned accolades tell a story of triumph, Pound Cake’s mission wasn’t always met with such enthusiasm or even understanding. Still though, to scale required additional funding, which entrepreneurs of color are less likely to receive than their white counterparts. Musician and entrepreneur Pharrell Williams sought to tackle this disparity in launching Black Ambition, an organization that provides funding and mentorship to Black and Latine businesses across the consumer goods and services, media, tech, entertainment and health care industries, in 2020.
Black Ambition’s 2022 cohort dwindled from 250 semifinalists in August to eight finalists, each of whom delivered a four-minute pitch to a panel of judges in November in Virginia and took home varying sums of prize money, with Bell taking home the grand prize of $1 million.
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