It’s the ninth boutique and first in Paris for this 47-year-old brand you'll never find in a department store.
A first boutique opened in Harrods in 2014, soon followed by addresses in Singapore, Dubai and Beverly Hills. Eight boutiques and 47 years later, Henry Jacques has finally made it to the capital for number nine.
When the younger Cremona, an executive who worked for a major beauty group before joining the family business, took up the helm of the brand in 2011, she selected 50 of these to form the bedrock of the brand’s retail offering, sold only through their own stores. “Henry Jacques is [made of] many lives. When Henry and Yvette took up the brand, it already carried the patrimony of several generation,” said Cremona of this apparent collision of time periods, after further exploration uncovered a cozy private salon and a futuristic oval room dominated by a Corian table.
Creating this impression of a home is central to the brand’s long-term vision, which Cremona described as “multigenerational” while declining to give any figures on the brand.
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